Mission
To connect East and West through stories, flavors, and cultures.
California · Asia · Hospitality
Introducing Asia’s most exceptional brands to the U.S.
HOJIA builds, operates, and grows enduring food and beverage brands in the United States—preserving the authenticity, craftsmanship, and heritage behind every concept.
Discover
01 / 06
Built to travel. Rooted in where it began.
The strongest brands carry more than a product. They carry a place, a point of view, and a relationship with the people they serve. HOJIA helps exceptional concepts enter new markets without losing what made them meaningful.
Who We Are
Our First U.S. Launch
A premium Taiwanese tea brand built on the belief that every drink should feel fresh, generous, and alive. HOJIA is leading GUJII’s U.S. expansion while protecting the quality, identity, and craftsmanship behind the brand.
San Gabriel, CaliforniaNow Open
Discover GUJIIOrder from GUJII02 / 06
A bridge between brands, markets, and communities.
HOJIA is a California-based holding company dedicated to building lasting connections between exceptional concepts and the communities ready to embrace them.
Vision
To grow exceptional local brands into globally recognized businesses while preserving their authenticity.
Belief
Great brands carry purpose, personality, and a sense of place.
Our platform
From first conversation to long-term growth.
HOJIA brings strategy, operations, localization, and market knowledge together in one expansion platform.
- 01U.S. Market Entry↗
- 02Brand Localization↗
- 03Retail Operations↗
- 04Legal & Compliance Coordination↗
- 05Supply Chain Setup↗
- 06Franchise & Growth Strategy↗
What are we building?
Not just stores. Not just a portfolio.
We are building brands people return to, brands people talk about, and experiences people remember.
Every concept should feel distinct. Every standard should feel HOJIA.
This is growth with intention.Our standard
Distinct by design. Consistent by standard.
Every HOJIA concept expresses its own culture and character while meeting the same expectations for quality, hospitality, and execution.
01
Protect the origin story and the choices that make each concept recognizable.
Our portfolio
Brands with a point of view. Built for enduring relevance.
Freshly made Taiwanese tea, prepared with generosity and a lively point of view.
Details are being shaped with care. More will be shared when the concept is ready.
We continue to meet founders and discover concepts built for lasting relevance.
Partnership pathways
Build the next chapter with us.
01
For Brand Partners
Ready to introduce your brand to the U.S. market?
Bring Your Brand to HOJIA ↗02For Investors and Operators
Interested in growing with our portfolio?
Explore Growth Opportunities ↗03For Strategic Partners
Landlords, vendors, creators, consultants, and community partners.
Start a Conversation ↗